bff mascara
introducing the bff mascara, she’s with you from thin to thick. bff will never let you down, instantly lifts lashes while volumizing and lengthening in the blackest black formula. the unique twisted nylon fiber brush is shaped to comb through each lash from root to tip, delivering a buildable look that never clumps. who needs flakes in their life when you have bff? no flaking, no bs, just a ride-or-die formula.
shade purples
Be bold bb!
✨ What it is - Up the lash drama with our super volumizing mascara in vibrant, super pigmented shades for a bold, flirty look.
💗 Why you’ll luv it - Our buildable formula gives maximum volume and dramatically lengthens for a major lash moment.
🌟 Why you need it - Find your BFF to match your colourful mood. Through thick + thin, our mascara is there for you with zero clumps or flakes.
Be bold in this violet shade 💜
Application tips
step one - curl lashes
step one - work through lashes from root to tip
step one - build to your desired intensity
tip - removes easily with fourth ray beauty's bfd cleansing oil.